What’s the worst thing about your product/service?
What’s the worst thing about your website?
What’s the worst thing about your team?
When you seek feedback from people in superlative terms, it works. People answer more openly. If you ask “Name two things that can be improved in our product?”, it gives the impression that you are trying to be defensive or you created this questionnaire just because your manager asked you to.
Create a contest amongst your customer support executives on what’s the worst thing about your product/service. Results will surprise you.
Create a contest amongst your Beta testers on what’s the worst thing about your mobile app.
Create a contest amongst your new hires on what’s the worst thing in the hiring and onboarding process.
Create a contest amongst your employees on what’s the worst thing about your company's intranet portal.
Contests are better than surveys. People willing to give feedback will answer in both cases but a certain set of people tend to act when there is a carrot on the other side.
When you start finding the worst thing en route you’ll find nearly all the flaws.
Creating great stuff means you need to go to great lengths.
What’s the worst thing about this blog?
PS: This post was originally posted on hoodasaurabh.blogspot.com